The Color of Your Front Door Could Affect the Sale Price

The eyes may be the window to the soul, but the front door is the gateway to your home. And it turn’s out, the color of your home’s door can play an influential role in how much money a buyer would be willing to pay for it. A new study released by Zillow evaluated prospective and recent homebuyers and asked them what colors made them more or less likely to purchase a home. Before you choose your door’s new color, check out what they said.

The color blue conjures images of peace. A beautiful sky or waves in the ocean, it is an overall crowd pleaser. It’s no wonder that a door painted slate blue, chalky light blue-gray color received top scored with buyers and that score can also play a role in the selling price. On average, buyers would be willing to offer an estimated $1,500 more for a home with a slate blue door.

It pays to be bold with your front door color choice. Black doors proved to be a win and were associated with the highest offer prices. Buyers say they would be willing to to pay almost $6,500 more for a home with that high contrast door. It definitely did polarize some survey participants, some saying that black front doors were “imposing” and that they “don’t bring positive vibes at all.” Another popular pick was the color olive green, with recent and prospective buyers willing to pay about $1,000 more for a home with the door painted that shade.

Of course, along with the colors that boost the likelihood of your home selling for more money, there are certain colors that proved to be more off-putting to recent or prospective buyers. Pale pink front doors were referred to as “kind of shabby looking.” That color choice could significantly affect the sale price as the survey said that they would be willing to pay an average of $6,500 less than expected. The pink shades weren’t the only hues that didn’t get much praise, cement gray front doors received the overall lowest score.

To conduct the study, buyers (recent and prospective) were randomly assigned images of front doors painted one of 11 colors. Each color received a score based on the buyers’ perception of the home, likelihood of buying the home and the price they would be willing to pay for the home.

The research shows how seemingly minor improvements can make a big difference in the way a potential home buyer views and values a home. “A front door is often the first thing that captures a buyer’s eye,” says Zillow’s home trends expert. “And first impressions matter when buyers need to make swift decisions in today’s fast-moving market. When going through a stressful process that brings half of all buyers to tears, visual cues like color can have an outside impact on decision making.”

While the color of a front door does seem to play a role, keep in mind that a home’s sale price is determined by a laundry list of factors. However, it does demonstrate what then getting your home ready for sale, small details can play a major role. On average, most sellers make two home improvements before putting it on the market. Painting is an incredibly popular option, since it can be done rather quickly and doesn’t cost much as major renovations.

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